SaaS Software Monetization and Entitlement Management Systems

I started working with Thales together with a colleague and friend, Chava Forman of True Color Content. Thales was looking to add a few blogs to their website, focusing on monetization and trends in software as a service.

The piece below is a look into entitlement management - the ways in which companies can control and keep track of who has permission to use their software, and for how long. The main goal of this piece was to create copy that was clear and readable but also provided the reader with an accurate understanding of the technologies being described.

“While entitlements are a straightforward concept, they are actually a vital part of the organization of the digital world. They are the property rights of the virtual universe. As a company, you want to know who has access to your data, your software, and your applications- your property. You need a property manager to organize the who, how, and when of entitlements and access. Entitlement management system software is that property manager.”